Joel Griffin is from Madison, Connecticut, a sleepy beach town with only one redeeming quality: its food. While living in CT, he worked in a local clam shack restaurant that served lobster rolls and fried seafood. In 2017, Joel moved down to New Orleans to attend college, but immediately noticed a problem: there were no lobster rolls or New England style seafood. The few times a year Joel would return home to visit his family, the first thing he would do was buy a lobster roll. Finally, after living in New Orleans for 4 years, Joel said enough was enough and decided to take matters into his own hands. In October 2021, Joel's Lobster Rolls was born, and has since been popping up all over New Orleans, introducing his hometown food to the city.